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        Alicia Williams
        Updated on Dec 10, 2019

        In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought.?So, forget the words “lead” and “process” and replace them with “guest” and “nurture”.?

        To master the fine art of guest nurturing, there’s a series of five semi-easy steps to follow, and your business will thank you for the results…

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